M-pact Marketing Announces Dede Houston as Partner, Creative Director

Houston to help expand the local marketing agency’s client base through consistent strategic marketing and communications

RALEIGH, NC – February 17, 2009 -- M-pact Marketing, a full service agency devoted to growing small to mid-size businesses in the Triangle, announced today the addition of Dede Houston to the marketing team. Houston joins M-pact Marketing as a partner and creative director.

“I’m very excited about the future of M-pact Marketing,” Houston said. “Marketing is essential in growing an organization, so being able to provide a full suite of marketing services is key, especially for early-stage organizations that need resources.”

Houston will further the cohesiveness of M-pact’s strategic planning and execution phases through advanced creative strategies and design techniques. Thus, her efforts will help ensure that campaigns and other deliverables are fully integrated and that strategic messages are consistent and thorough. Houston also hopes to help M-pact broaden its client base by equipping companies with the marketing initiatives and creative expertise to help them grow to the next level.

“The addition of Dede to our team will enable M-pact to cover the full scope from strategy to execution through an integrated approach to marketing,” said David Buffaloe, president and founder of M-pact Marketing. “She brings a unique set of skills and strengths to the agency and I am excited to work with her again.”

Ms. Houston joins M-pact Marketing with more than 15 years of marketing and design experience. Prior to M-pact, she served as the senior marketing lead for First Research, a division of Hoovers (a D&B company), where she oversaw all First Research marketing initiatives. A graduate of Lynchburg College, Houston has also worked in the marketing and design departments of several other organizations including Burke Design Group, HomeMax, BuildNet and Southbend.

M-pact Marketing officially launched in 2008 and currently serves several early stage businesses in the Triangle including growth companies such as AddressDoctor, Local Eye Site, Schedulefly, StrikeIron and Zift Solutions. The full service agency provides tailored programs from stand-alone solutions to fully integrated support.

About M-pact Marketing
M-pact Marketing is the premier marketing services agency geared to supporting small to mid-size businesses in the Triangle. Offering a wide variety of marketing services, the agency focuses on developing and growing a company through innovative strategy, marketing plans and execution. Based in Raleigh, M-pact employs marketing professionals with more than 30 years in marketing, design and communications. Key clients include AddressDoctor, Zift Solutions, StrikeIron, Schedulefly, Local Eye Site, MemberHub, On the Fly and WR Chocolatier. To learn more visit www.m-pactmarketing.com.

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